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BARBARA KUŽNIK
Media & Communications

I was born in the mid-seventies in Trbovlje, one of Slovenia’s most industrial towns at the time, a place that taught me early about contrasts: progress and pollution, community and change.
That curiosity about how societies evolve and communicate led me to study Sociology and Journalism at the University of Ljubljana.
My first international experience came after high school at LORA, a local radio station in Zurich. Later, I spent nearly a decade at Slovenia’s National Radio – Val 202, where I worked as a moderator, journalist, and editor. Those years behind the microphone shaped my love for storytelling and for connecting people through honest, well-crafted communication.
In 2005, I moved to Berlin as a fellow at Freie Universität’s EJF programme, deepening my understanding of European media. During that time, I also worked as an editor for the documentary TV programme Da Vinci Learning, where I combined storytelling with education to make complex topics engaging and accessible.
Since then, Brussels has become my base. I’ve worked with the European Journalism Centre (EJC), the European Commission, and other organisations on projects linking media, policy, and people, from migration and inclusion to sustainability and nature protection.
Today, I’m part of The Nature Conservancy’s Europe team, where I help shape communications on climate, nature, and EU policy. I believe in the power of stories to build understanding and inspire change.
Because the choices we make today shape the world we’ll live in tomorrow.

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